A Media Platform
Built for Constant Publishing
Look Up TV needed more than a redesigned website. We built a custom media platform with a flexible CMS, improved user experience and the publishing tools needed to manage a growing library of content.
A Website That Wasn't Built for Media Publishing
When Look Up TV approached us, they already had a website, but it was not providing the publishing experience a growing media brand needed. Navigation was difficult, the user experience needed significant improvement and managing new content was more complicated than it should have been.
The platform also needed to support more than standard website pages. Look Up TV regularly published content and needed functionality for blogs, live content, newsletters and other media features without having to depend on a developer for every update.
The challenge was to create a platform that was easier for their team to manage while giving audiences a cleaner, more engaging experience across desktop and mobile.
Difficult User Experience
The existing website had a confusing experience that made it harder for visitors to navigate and find published content.
Difficult Content Management
Publishing and updating content was more complicated than it needed to be for a media organisation producing content regularly.
Growing Media Content
The platform needed to support blogs, live content, newsletters and other features without becoming difficult to manage.
Built for Flexibility
The new platform needed to give the team more control while providing audiences with a cleaner experience across devices.
Built Around the Way They Publish
We started by reviewing the existing experience and mapping how visitors consumed content and how the team managed the website. This helped us identify the areas where navigation, content discovery and publishing could be improved.
We then designed a new UI/UX direction focused on clearer navigation, better content presentation and a more consistent experience across devices. The design was refined around the needs of both the audience and the publishing team.
Once the direction was approved, we developed a custom content management platform with structured publishing tools and the functionality required for Look Up TV's media operation. The team could manage content, publish new articles and maintain the platform without relying on a developer for routine updates.
Understanding the Platform
- Reviewed the existing website and user experience
- Mapped visitor navigation and content discovery
- Identified publishing and content-management challenges
- Defined the platform requirements and functionality
Designing the New Experience
- Restructured navigation and content hierarchy
- Designed clearer content discovery journeys
- Created responsive UI designs for desktop and mobile
- Refined the interface around audience and publishing needs
Building the Media Platform
- Developed a custom content management system
- Built structured tools for publishing and updating content
- Added support for blogs and media-focused functionality
- Implemented additional platform features around their workflow
Testing & Handover
- Tested the platform across desktop and mobile devices
- Reviewed content-management workflows
- Refined the experience based on final feedback
- Delivered a platform the team could manage independently
Numbers That
Speak for Themselves
Results are presented using percentage growth, rankings and performance indicators in line with our client confidentiality policy.
Everything We Did for
Look Up TV
The result was a more flexible media platform that gave Look Up TV greater control over its content while providing visitors with a clearer and more engaging way to discover and consume what they publish.
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Look Up TV?
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