Stop Wasting Ad Spend.
Start Running Google Ads
That Actually Pay Off.
Many businesses invest in Google Ads but struggle to generate profitable results because of poor targeting, weak ad copy and landing pages that don't convert. We fix all three to help you generate more enquiries, more customers and a better return on every shilling you invest.
Why Most Google Ads Campaigns
Waste Money in Kenya
Google Ads can generate customers quickly, but only when campaigns are built and managed properly. Without the right strategy, it's easy to waste budget on clicks that never turn into enquiries or sales. Here are the most common mistakes we fix.
No conversion tracking
Without accurate conversion tracking, you cannot see which keywords, ads or campaigns are generating enquiries. That means every optimisation becomes guesswork and Google's automated bidding can't make informed decisions either.
Broad match keywords
Broad match keywords can trigger your ads for irrelevant searches, leading to wasted clicks and unnecessary ad spend. Careful keyword targeting helps ensure your budget is spent attracting people who are actually looking for your services.
Weak landing pages
Even the best Google Ads campaign will struggle if it sends visitors to a page that isn't designed to convert. A focused landing page with a clear message and call to action can dramatically improve your results.
Generic ad copy
Ads that fail to address your customers' needs are often ignored. Strong ad copy improves click-through rates, increases Quality Score and helps reduce your cost per click over time.
No negative keywords
Without negative keywords, your ads can appear for irrelevant searches, competitor names or people who aren't ready to buy. Regular search term reviews help keep your budget focused on qualified prospects.
Set and forget
Google Ads isn't something you set up once and forget. Successful campaigns require ongoing optimisation, testing and refinement to improve performance and maximise return on investment.
This is exactly what we fix, so your budget works harder from day one.
Get a Free Ads Audit →Everything Your Google Ads
Campaign Actually Needs
Google Ads success comes from more than launching a campaign. We build, manage and continuously optimise every part of your account to help you generate more qualified leads and maximise your return on investment.
Keyword Research & Strategy
We identify the keywords your ideal customers are searching for and eliminate the searches that waste your advertising budget. Every campaign starts with a strategy built around commercial intent and local demand.
- Commercial intent keyword mapping
- Negative keyword list building
- Competitor keyword analysis
- Kenyan market search volume data
- Match type strategy (exact, phrase)
Ad Copy Creation & Testing
We create multiple ad variations for every campaign, then continuously test headlines, descriptions and calls to action to improve click-through rates and conversions over time.
- Responsive search ad creation
- Headline and description A/B testing
- Ad extensions setup (callouts, sitelinks)
- Call-only ads for phone leads
- Competitor-aware messaging
Landing Page Optimisation
Whether we're improving an existing page or creating a dedicated landing page, we make sure your visitors see a clear message that encourages them to take action.
- Dedicated landing page design
- Conversion rate optimisation (CRO)
- Message match between ad and page
- Mobile-first design
- Page speed optimisation
Conversion Tracking Setup
We install proper conversion tracking so you know exactly which keywords, ads and audiences are generating meaningful business enquiries and sales, not just clicks.
- Google Tag Manager setup
- Form submission tracking
- Phone call tracking
- WhatsApp click tracking
- Google Analytics 4 integration
Audience & Remarketing
We target your ideal customer in Kenya precisely by location, device, time of day and behaviour. Remarketing re-engages people who visited your site but did not convert.
- Nairobi and Kenya location targeting
- Device and schedule bid adjustments
- Remarketing campaign setup
- In-market audience targeting
- Customer match campaigns
Weekly Optimisation & Reporting
We regularly review campaign performance, refine targeting, adjust bids, expand negative keyword lists and test new ads. You'll receive clear reports showing what's working and where we're improving.
- Weekly bid optimisation
- Negative keyword additions
- Quality score improvement
- Budget pacing management
- Regular performance reports
Real Google Ads Management
For a Real Kenyan Business
See how we manage Google Ads and Shopping campaigns for iClear Kenya, from targeting and campaign structure to conversion tracking and continuous optimisation.
From advertising spend to measurable business results
iClear Kenya operates in a competitive water purification market where customers often turn to Google when they are ready to compare products, prices and suppliers. Our job is not simply to put their products and services in front of people, but to reach potential customers with the right intent and give them a clear path to take action.
We manage their Google Ads and Shopping campaigns across targeting, keywords, search terms, product visibility, ad messaging, negative keywords and campaign structure. We continuously review what is working and where the budget can be used more effectively as customer behaviour and competition change.
We also track what happens after someone interacts with an advert. Depending on the campaign and customer journey, this can include purchases, phone calls, WhatsApp conversations, enquiry forms and other meaningful actions. This gives us a much clearer picture of which campaigns are contributing to actual business results rather than simply generating clicks.
Drivon has brought a much more structured approach to our online advertising. They continually monitor the campaigns, make adjustments and focus on bringing us customers rather than simply generating clicks.
Every Google Ads Campaign
Your Business Might Need
Every business has different goals. Whether you want more enquiries, online sales, store visits or brand awareness, we'll recommend the campaign types that best fit your objectives and budget.
Search Campaigns
Show text ads when people actively search for your products or services on Google. These campaigns target high-intent users who are already looking for what you offer.
Performance Max Campaigns
Reach customers across Google's entire network, including Search, YouTube, Display, Gmail, Discover and Maps, using Google's AI together with your business goals.
Shopping Campaigns
Show your products with images, prices and business information directly in Google Search. Ideal for e-commerce stores selling physical products.
Display Campaigns
Visual image ads displayed across millions of websites, apps and Google-owned platforms. Great for increasing awareness and staying visible to potential customers.
Video Campaigns
Advertise on YouTube before, during or alongside video content to build awareness, educate potential customers or drive conversions.
Remarketing Campaigns
Reconnect with people who have already visited your website or interacted with your business, encouraging them to return and complete their enquiry or purchase.
From Zero to Profitable
Campaigns in Days
A structured Google Ads process built around planning, testing and continuous optimisation. Every decision is backed by data, not guesswork.
Free Discovery Call & Ads Audit
We review your current Google Ads account or, if you're starting from scratch, analyse your market, competitors and business goals to build the right campaign strategy from the beginning.
Campaign Strategy & Setup
We research keywords, build your campaign structure, write compelling ad copy, configure conversion tracking and prepare landing pages where needed before launching your campaign.
Launch & Learning Phase
Once your campaign is live, we monitor it closely during the initial learning phase, reviewing search terms, refining targeting and making early optimisations to improve performance.
Continuous Optimisation
We continuously improve your campaigns by testing new ads, refining keywords, adjusting bids, expanding negative keyword lists and reviewing audience performance. You'll also receive regular performance reports.
Scale What Works
Once we identify the campaigns, keywords and audiences delivering the strongest return, we scale the winners while reducing spend on lower-performing areas to maximise your return on investment.
Choose the Right Plan
for Your Business.
No Hidden Charges.
Our management fee covers the strategy, setup, optimisation and reporting needed to run successful Google Ads campaigns. Your advertising budget is paid directly to Google, so you always have complete visibility and control. We'll recommend a suitable monthly ad budget based on your business goals, industry and competition.
- ✓ Google Ads account setup or audit
- ✓ Campaign strategy and keyword research
- ✓ Search campaign management
- ✓ Ad copy creation and optimisation
- ✓ Conversion tracking setup
- ✓ Negative keyword management
- ✓ Ongoing campaign optimisation
- ✓ Regular performance reports
- ✗ Landing page creation
- ✗ Remarketing campaigns
- ✓ Everything in Starter
- ✓ Search + Performance Max campaigns
- ✓ Remarketing campaign setup
- ✓ Remarketing campaign
- ✓ Landing page optimisation
- ✓ Audience segmentation and targeting
- ✓ A/B ad testing
- ✓ Competitor monitoring and insights
- ✓ Priority campaign optimisation
- ✓ Monthly strategy review
- ✓ Everything in Growth
- ✓ Multi-campaign management
- ✓ Search, Performance Max, Display, Shopping & YouTube campaigns
- ✓ Multiple landing pages
- ✓ Advanced conversion tracking
- ✓ Dedicated Google Ads specialist
- ✓ Ongoing strategic optimisation
- ✓ Priority support
- ✓ Quarterly growth planning sessions
All packages include a complimentary Google Ads audit before you commit. We'll review your current campaigns or, if you're starting from scratch, assess your business, competitors and advertising opportunities. You'll receive honest recommendations on the package that's right for you, even if it's a smaller one.
Get your Free Google Ads Audit→Everything You Need
Before Your Campaign Launches
Every Google Ads campaign starts with the right foundation. These services are included as part of your onboarding to ensure your campaigns launch with accurate tracking, clear insights and a strategy built for long-term performance.
Conversion Tracking Setup
Google Tag Manager, Google Ads conversions and key enquiry actions configured correctly so your campaigns optimise for real business results, not just clicks.
Landing Page Review & Recommendations
We assess your landing page for user experience, messaging, mobile performance and conversion opportunities, providing practical recommendations before your campaigns go live.
Competitor Advertising Review
We analyse your competitors' Google Ads activity, messaging and positioning to help shape a stronger campaign strategy from the start.
Google Merchant Center Setup
For eligible e-commerce businesses, we'll set up and configure Google Merchant Center, connect your product feed and prepare your store for Shopping campaigns.
Negative Keyword Research
Before launch, we build an initial negative keyword list to reduce irrelevant clicks and help your advertising budget work more efficiently.
Included Before Your First Campaign Launch
These services form the foundation of every successful Google Ads campaign. They're included as part of your onboarding because we believe every campaign should start with the right setup, not additional setup fees.
Start Your Google Ads Plan →Why Kenyan Businesses
Choose Drivon for Google Ads
We Know the Kenyan Market
Every market is different. We understand how customers search, compare and buy in Kenya, allowing us to build campaigns that are relevant to local audiences instead of relying on generic strategies.
We Focus on Profitability
Clicks alone do not grow a business. We focus on the metrics that matter, including qualified enquiries, sales and return on ad spend, so your advertising budget delivers measurable business value.
You Always Own Your Account
Your Google Ads account belongs to your business, not ours. You retain full ownership of your campaigns, data and history, giving you complete control now and in the future.
Complete Transparency
You'll always know how your campaigns are performing. We provide clear reports showing the work completed, key performance metrics and the next optimisation priorities, without unnecessary jargon or hidden activity.
Better Together
Google Ads performs even better when it's supported by strong landing pages, SEO and conversion tracking. Because our team delivers all of these services, every part of your digital strategy works together.
Clear, Honest Advice
We'll always recommend what's best for your business, even if that means advising against increasing your advertising budget. Our recommendations are based on performance, not sales targets.
Let's Build a Google Ads Campaign
That Delivers Results.
Tell us about your business, goals and advertising plans. We'll review your website, assess the opportunity and recommend the Google Ads strategy that's best suited to your business, together with a detailed proposal within one business day.
Tell Us About Your Business
The more information you provide, the better we can tailor your Google Ads strategy and proposal.
Common Questions About
Google Ads in Kenya
Our Google Ads management starts from KES 25,000 per month. This includes campaign strategy, account setup, ad creation, ongoing optimisation and regular performance reporting. Your advertising budget is paid directly to Google and is separate from our management fee. We'll recommend a suitable ad budget based on your industry, competition and business goals.
Google Ads can begin generating traffic soon after your campaigns go live. Depending on your industry, demand and budget, enquiries may start arriving early, while campaign performance typically improves over the first few weeks as data is collected and optimisations are made.
ROAS varies depending on your industry, competition, average order value and profit margins. Some businesses achieve higher returns than others, which is why we set realistic performance targets based on your specific market rather than generic benchmarks.
You always own your Google Ads account. It is created under your business, funded through your own payment method and remains your property at all times. We simply manage it with your permission. If you ever decide to leave, you keep your campaigns, data and account history.
In many cases, yes. Google Ads can generate immediate visibility while SEO builds long-term organic traffic. Running both together allows you to benefit from short-term enquiries while investing in sustainable growth over time.
Yes. We regularly take over existing Google Ads accounts. We begin with a comprehensive audit to identify opportunities for improvement before making any changes. You'll receive clear recommendations and we'll explain exactly why each change is being made.
There is no single budget that suits every business. The right budget depends on your industry, competition, location and growth goals. During your consultation, we'll recommend a realistic monthly advertising budget based on the opportunities available in your market.
Find Out Where Your
Ad Budget Is Being Wasted
We'll review your current Google Ads account or, if you're starting from scratch, assess your website, competitors and advertising opportunities. You'll receive practical recommendations to help improve campaign performance and make better use of your advertising budget. Delivered within one business day at no cost.
Get Your Free Google Ads Audit
Takes 60 seconds. Results in 72 hours.
Stop Wasting Ad Spend.
Start Growing Your Business.
Book a free 30-minute consultation and we'll review your current Google Ads account or, if you're just getting started, assess your business, competitors and advertising opportunities. You'll leave with clear, honest advice and a practical plan for moving forward.