Turning a Service
List Into a Digital Experience
Transglobe needed a website that could do more than introduce the company. It needed to clearly communicate a broad range of services and give prospective clients a straightforward way to understand their options and request the right service.
Too Many Services. Not Enough Clarity.
Transglobe offers a broad range of communication and marketing services, from video production and photography to digital content marketing, media buying and social media marketing. The challenge was making that breadth easy for a potential client to understand without overwhelming them.
The website also needed to support the next step in the customer journey. Visitors should be able to understand a service, see what it involves and move naturally towards requesting it rather than simply finding a phone number and leaving the site.
The goal was to create a professional digital presence that brought the services, user experience and enquiry journey together in one clear platform.
Unclear Service Journey
A broad range of services needed to be organised clearly so visitors could quickly understand what Transglobe offers and find the right service.
Difficult Service Discovery
Potential clients needed a simpler way to move from exploring a service to understanding what it involves and deciding to make an enquiry.
User Experience Across Devices
The website needed to provide a consistent, straightforward experience for visitors browsing from phones, tablets and desktop computers.
From Interest to Enquiry
The website needed to turn service interest into a clear next step, giving potential clients a direct way to request the services they needed.
Designed Around the Customer Journey
We started by looking at how potential clients would move through the website, from first discovering Transglobe to understanding its services and eventually making an enquiry. This informed the information architecture, navigation and page structure.
We then designed the UI/UX around clear service discovery, strong visual hierarchy and straightforward calls to action. Each major service was given enough space to explain its value while keeping the journey towards a request simple.
Once the design direction was approved, we developed the website and integrated the required service-request functionality. We also set up professional business email so the organisation could manage communication through branded addresses across its devices and email clients.
Understanding the Business
- Reviewed Transglobe's services and business requirements
- Mapped the main customer journeys and service-request process
- Defined the information architecture and page structure
- Identified the key actions visitors should take
Designing the Experience
- Created wireframes for the key website journeys
- Developed UI concepts around clear service discovery
- Refined navigation, layouts and calls to action
- Reviewed and refined the designs with the client
Building the Platform
- Developed the approved designs into a responsive website
- Built structured service pages and content sections
- Implemented the online service-request functionality
- Optimised the experience across mobile and desktop
Connecting the Business
- Configured professional business email accounts
- Tested the website across devices and key user journeys
- Configured the final content and service-request flows
- Launched the completed platform for client use
Numbers That
Speak for Themselves
Results are presented using percentage growth, rankings and performance indicators in line with our client confidentiality policy.
Everything We Did for
Transglobe Communication
The result was a more structured digital presence that brings Transglobe's services, content and enquiry journey together in one place. The website gives prospective clients a clearer understanding of what the company offers and provides a direct path from service discovery to requesting support.
Get a Proposal for Your Business →Want Results Like
Transglobe Communication?
Every project starts with a free 30-minute discovery call. We'll review your current digital presence, discuss your goals and recommend the most effective strategy for growing your business.