Case Studies
What We Learned From Managing Digital Marketing for a Kenyan Business
What we learned while managing SEO, Google Ads and conversion tracking for a Kenyan business, from improving visibility to understanding …
Google Ads
Articles
Explore practical Google Ads insights covering campaign strategy, keyword targeting, conversion tracking, optimisation and ways to get more from your advertising budget.
Case Studies
Digital Marketing
Why Your Google Ads Campaign Gets Clicks but Few Leads
Getting clicks from Google Ads but not enough enquiries? Learn why campaigns can attract traffic without generating leads and what …
Digital Marketing
Google Ads in Kenya: How Much Should a Business Spend Per Month?
How much should a Kenyan business spend on Google Ads each month? Learn what affects your budget, CPC, competition, campaign …
SEO
SEO vs Google Ads: Which Is Better for a Kenyan Business?
SEO and Google Ads can both bring customers to your business, but they work differently. Here is a practical comparison …