📊 Paid Media
Google Ads Specialist (SEM)
Manage and optimise Google Ads campaigns across Search, Display and Performance Max for a portfolio of Kenyan clients. You think in ROAS, not impressions.
Apply for This Role →Team Size
8 people — growing
Progression
Lead role in 12–18 months
Hiring Timeline
Decision within 3 weeks
Experience Needed
2+ years in Google Ads management
Apply for This Role →
Takes ~10 minutes · We reply within 5 business days
About the Role
Drivon's SEM clients trust us with real ad budgets, and they expect real returns. You will manage a portfolio of Search, Display and Performance Max campaigns, with full ownership of strategy, budget allocation and optimisation.
This is a performance-driven role — every campaign decision is judged against ROAS, not vanity metrics.
If you get genuine satisfaction from turning a 2x ROAS into a 5x ROAS, we want to talk to you.
What You Will Do
- Manage and optimise Google Ads campaigns (Search, Display, Performance Max) for multiple clients
- Set up conversion tracking correctly in GA4 and Google Tag Manager
- Conduct keyword research and competitive analysis for new campaigns
- Write and test ad copy and landing page recommendations for higher CRO
- Build monthly client reports in Looker Studio with clear ROAS commentary
- Monitor budgets daily to avoid overspend and underspend
- Recommend and test new campaign types as Google rolls them out
What We Are Looking For
Must Have
- 2+ years managing live Google Ads budgets, ideally agency-side
- Proven track record of improving ROAS or reducing cost-per-lead
- Strong GA4 and Google Tag Manager setup experience
- Comfortable building reports in Looker Studio
- Understanding of landing page CRO principles
- Google Ads certification (or equivalent demonstrable experience)
Nice to Have
- Experience with Meta Ads as a secondary channel
- Basic HTML/CSS for landing page tweaks
- Experience with e-commerce / Shopping campaigns
What You Get
Competitive Salary
Market-rate pay, published upfront, reviewed annually. No ambiguity.
Hybrid Working
Nairobi office access + remote work. You choose what works.
Learning Budget
Team members can request up to KES 30,000 in learning support for courses, certifications, books, tools or conferences, subject to approval.
Flexible Hours
Core hours 10am–4pm. Outside that, manage your own schedule.
Room to Grow
Regular feedback, increasing responsibility and opportunities to take on bigger roles as you develop.
Equipment
A laptop and the essential tools you need to do your work effectively, depending on your role.
Fast Progression
Six-month performance reviews. Promotion based on output, not tenure.
Team Events
Quarterly team offsites, end-of-year celebration and birthday recognition.
The Hiring Process
01
Apply Online — Takes ~20 minutes
02
Application Review — Within 5 business days
03
Introductory Call (30 min) — 30 minutes, video or phone
04
Skills Assessment — Paid · 2–4 hours
05
Final Interview + Offer — Decision within 48 hours